SEO optimization is the customization of pages for search engines that through special algorithms value certain content.
There is off - site optimization - search engine advertising and on - site optimization - unpaid site activities.
Some of the most important things to do on the site are: relevant and constant content, meta tags (title metadata, description metadata and keyword metadata), external links, alternative tags, SSL certificate, trend tracking.
SEO is a process of improving the quantity and quality of website visits through search engines such as Google, Bing, Yahoo.
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals.
Pay per click (PPC) is an internet advertising model used to drive traffic to websites in which an advertiser pays a publisher (typically a search engine, website owner or a network of websites) when the ad is clicked.
SEO tools provide data and alerts about the overall health and success of your website.
They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs (Search Engine Results Pages).
SEO tools can be very complex to use and are often only aimed at specialists. In most cases, they are not suitable for integration with the systems and tools you use.
SEO and Magnolia CMS
The right combination of SEO tool and content management system (CMS) not only makes life easier for your marketing staff but also helps you improve your SEO ranking.
The Search Engine Optimization (SEO) extension expands Magnolia's core SEO capabilities with tools for analyzing and validating content to ensure the best content performance.
There are countless SEO tools in the market. However, most of them have a significant disadvantage, they are siloed solutions that make efficient and effective SEO optimization difficult. An SEO tool that makes SEO optimization for employees easy is one that can be directly integrated into a CMS.
Working with a tool for the creation of your content and its optimization makes the work much easier.
Magnolia’s SEO Optimization and content creation is in one tool - Siteimprove Integration, which can help you identify SEO - specific problems on your website and it shows you exactly where you need to optimize down to your HTML.
Siteimprove provides content authors with various features that go beyond simple search engine optimization.
by IVONA JOVANOVSKA, Digital Marketing Specialist at Codeit Solution